Always write from the same themes that suit your business, so that website visitors know what to expect from you. Also read: Learning? 19 inspiring podcasts about (content) marketing Long form content on Google Another reason why long-form content has been getting a lot of attention lately is because it can help with your visibility on Google. The number of words you write may not be a ranking factor, but according to Backlink , the time someone spends on your web page does influence its visibility.
Search engines look at 'time spent on page'. Finally, long-form content can provide more backlinks and social shares. This makes you more visible and it has a positive effect on your authority status. In short, long-form content should not be missing in executive list your content marketing strategy. Just make sure that your content is captivating from start to finish and that you know how to hold the attention. Do you want to get started with long-form content? Then first read ' Write a white paper or e-book? Avoid these.
Mistakes 'to avoid falling into the pitfalls that come with creating long texts. Personal experiences with dynamic content Personalized content is a marketing trend called 'dynamic content'. This is online content that adapts to the recipient. The message is personalized based on previously shown interests. We are already familiar with dynamic content in the form of e-mail. Think, for example, of messages from well-known webshops, with your name in the salutation and your interests or preferences.